Your business shouldn’t need you for everything.
We build custom software for small businesses, from simple automations that save you hours every week to complete systems that run your entire operation. Tell us what’s slowing you down, and we’ll quote one fixed price, build it, and keep it running.
- Customer
Asks for a roof repair quote on the website
- Automatic
Texts back a price range: $2,150 to $2,600
- Customer
Books an inspection for Thursday at 10 AM
- Automatic
Confirms the booking and schedules a reminder
- Automatic
Owner and crew see the new job on their calendar
Hi, I’m Caleb.
I’m a self-taught developer in Orlando, and I studied cloud computing in college. For the past few years I’ve built and run algorithmic trading systems that operate around the clock with real capital, where reliability isn’t optional. I build your tools the same way, so they keep running long after I hand them over.
Every build is custom code, not a patchwork of templates and drag-and-drop tools. It’s designed around how your business actually works, polished and ready to put in front of your customers, and built with the same error handling and monitoring I rely on in my own systems.
Most of the people we work with aren’t technical, and they don’t need to be. They know exactly where their time goes. Figuring out the fix is our job.
A few things I’ve built for myself
- Algorithmic trading platformA multi-user system that prices markets in real time and manages live orders on regulated exchanges, 24/7.
- Automated budgetsConnects to my bank accounts and cards, then tracks and sorts spending on its own.
- Discord botsSeveral, including bots that track P&L and post real-time trade alerts.
- Nutrition tracking appBarcode scanning, a searchable food database, and saved recipes. My household uses it to log meals and track nutrition in seconds.
Things we can take off your plate
Quick builds
From $300, live in a week or twoAnswering new leads
Your customers get an automatic reply in minutes, day or night, even while you’re off the clock.
Writing quotes
Customers get a price from your website or a text without you typing anything up.
Copying data between apps
Your scheduler, CRM, and accounting stay in sync on their own.
No-shows
Reminders and confirmations go out automatically, so fewer appointments fall through.
Chasing invoices
Polite follow-ups on unpaid bills, sent on a schedule you set.
After-hours calls
An assistant that answers common questions and books the appointment.
Bigger builds
From $2,500, custom software built around your businessCustomer portals
A login where your clients see job status, documents, invoices, and messages in one place.
Custom internal apps
Software built around your exact workflow, replacing the spreadsheet everyone’s scared to touch.
Live operations dashboards
Sales, jobs, ad spend, and team performance on one screen, pulled live from every app you use.
AI document processing
AI that reads invoices, contracts, and intake forms and turns them into clean, organized data.
Booking and payment systems
A complete flow for scheduling, deposits, and reminders, built around how you actually take jobs.
Custom websites
A fast, professional website built to bring in customers, not just look nice, with quote forms, booking, and everything connected behind it.
Apps for your customers
Apps your customers use on any phone or computer, from ordering and booking to accounts, rewards, and payments.
Connecting everything
Real-time data pipelines that keep your website, CRM, accounting, and scheduling in sync.
The lists above are just examples
If you can describe it, we can build it.
Custom websites, apps, internal tools, AI, integrations, or an idea nobody has built yet. If your business needs it and it can be done with software, we’ll build it for you.
Tell us your ideaHow it works
- 1
You describe the problem
A few sentences in the form below. No tech words needed.
- 2
We talk it through
A free call where we learn how your business works today and where the time goes.
- 3
You get one fixed price
A written plan within 48 hours: what we’ll build, the price, and the date.
- 4
We build it, you try it
You test it on real work before it goes live, and we walk you through it.
What it costs
Projects start at $300. The first call and the quote are always free, and you get the exact price before any work starts.
Task Automation
$300–$1,000Automate one repetitive task using the apps you already have.
For example: new leads get an instant text and land in your CRM, unpaid invoices get automatic reminders, or every form submission drops into your spreadsheet.
Workflow Automation
$1,000–$2,500A multi-step process that runs itself, or a smart tool on your website.
For example: a quote calculator that texts customers their estimate, a lead-to-booking-to-reminder flow, or review requests sent after every finished job.
Custom Web App
$2,500–$5,000Your own software, built for your business, with logins and your data in one place.
For example: a job tracker your crew uses on their phones, a client portal with project status and invoices, or a live sales and marketing dashboard.
Business Operations System
$5,000–$10,000Several custom tools working together to run a major part of your business.
For example: intake, scheduling, invoicing, and reporting in one connected system, or replacing three or four separate apps with one tool built around how you work.
Full Custom Platform
$10,000+Software that runs your entire operation, or a product you sell to your own customers.
For example: a complete operations platform for a multi-location business, a customer-facing app, or a software product you sell as a subscription.
Something Else
Let’s talkOngoing development, AI projects, unusual ideas, or anything that doesn’t fit above.
Not sure where yours fits? Describe it and we’ll tell you.
Keep it running, worry-free
Optional plans for after your 60-day guarantee. Your build stays monitored, up to date, and covered, so you never have to think about it.
Essential
For builds that just need to keep working.
- Monitoring with instant alerts
- Fixes when connected apps change
- Replies within 2 business days
Standard
For businesses that keep improving their tools.
- Everything in Essential
- Up to 2 hours of changes a month
- Replies within 1 business day
Priority
For systems your business runs on every day.
- Everything in Standard
- Up to 5 hours of changes a month
- Same-day replies on urgent issues
Month to month, cancel anytime.
If something we built doesn’t work the way we agreed in the first 60 days, we fix it. Free.
No fine print games. After that, an optional maintenance plan keeps everything monitored and up to date.
Questions people ask
Do I need to know what software to use?
No. Tell us the problem and we’ll recommend the approach. Where it makes sense, we build on the apps you already pay for.
What if I’m not sure exactly what I need?
That’s normal, and most people start there. Tell us what’s frustrating or slow, and on our call we’ll suggest what’s worth building, what isn’t, and what it would cost.
Will I be working with you directly?
Yes, always. No account managers or handoffs. You talk directly with the people building your project.
What about support after it’s built?
Anything we built that doesn’t work as agreed in the first 60 days, we fix free. After that, an optional maintenance plan keeps everything monitored, up to date, and covered, including when other apps you use change.
Who owns what you build?
You do. Your accounts, your data, and your build stay yours, even if we stop working together.
Is my data safe?
Yes. Your data stays in your own accounts and is encrypted, both when it’s stored and when it moves between systems. Sensitive details like passwords and payment information are handled by secure, encrypted services that even we can’t view. We only access what a project needs, and we never sell or share anything.
Can you work on something someone else built?
Yes. We can fix, improve, or connect existing tools, websites, and automations, not just build from scratch.
How long does it take?
Most projects go live in one to two weeks. Your quote includes a delivery date.
Do you only work with Orlando businesses?
We’re based in Orlando, but we work with businesses anywhere in the world.
What would you love to stop doing?
We read every one personally and reply within one business day.
Got it. Thanks for the details.
You’ll get an email from us within one business day with a link to pick a time for our call.